London & Partners is the Mayor of London's official promotional agency.

We exist to support the Mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit. 

Our work helps achieve ‘good growth’ for London and Londoners, as outlined in the Mayor’s economic development strategy.

We do this by focusing on:

Building London's international reputation.

Attracting international audiences and convincing them to choose London.

Guiding international audiences to make the most of all that London has to offer.

Helping to retain and grow London’s businesses

We tell London's story brilliantly to an international audience and we do this in partnership with organisations and people who have a stake in London's international promotion. 

We are a not-for-profit public-private partnership, funded by the Mayor of London, European and national funds, our network of partners and other commercial ventures.