The Africa Branch of Shenzhen Outbound Alliance was officially inaugurated in Addis Ababa, Ethiopia on November 21, 2017, responding to the "belt and road", and supporting enterprises "go global" so that they can compete internationally and seize the opportunity to invest in Africa. Since establishment, the Branch has helped domestic enterprises establish themselves in, and build bridges and ties with African countries, with especial focus on the final steps of setting up business. It is forming a pattern of regional cooperation that is gradually growing from an initial entry-point to covering a larger area.

African Branch draws upon the SOA’s comprehensive service system and high-quality platform resources, and is actively constructing six service platforms covering information sharing, facilities interconnection, trade smoothing, risk prevention, as well as talent training and financing, helping enterprises go global and exploit the African market. The Africa branch is represented by enterprises like Shenzhen Transsion Holdings Limited, Grand Sky Light Hotel, Shenzhen Energy and Hytera. Its global sales network covers 58 countries including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, the United Arab Emirates, Saudi Arabia, India, Pakistan, Indonesia, Vietnam, and Bangladesh.

Guided by the Shenzhen-Ethiopia investment, the reach of SOA’s Africa Branch gradually radiates across all of China and Africa, and is active in the sustained development of the superior enterprise resources possessed by the Shenzhen Outbound Alliance. It has visited the Chinese Embassy in Ethiopia to the African Union, the Ethiopian Eastern Industrial Zone, Huajian Industrial Park, as well as the local Chinese enterprises Shenzhen Transsion Holdings Limited, Grand Sky Light Hotel, Shenzhen Metro. Group, CGCOP Group, China Associate Pharmaceutical Co., Ltd and other institutions and enterprises. It has participated in the South Africa International Consumer Electronics Exhibition, the Global Value Chain Innovation and Development Summit among others; held the African-Themed Tea Fair to invite member enterprises with African investments to share and discuss. At the same time, the SOA African Branch has good relations with the Ethiopian government. The Ethiopian Ambassador to China and the representative of the Consulate General of Guangzhou have both visited the SOA headquarters, and have communicated in-depth with Africa Branch member enterprises. They fully understand business needs, and are focused on helping enterprises solve problems.

Member companies of the SOA African branch include priority industries in the host country’s primary, secondary, construction and tertiary industries. The branch’s services are impacting every industry in the country, enabling the realisation of the construction of the "belt and road”, assisting with corporate growth, and ultimately achieving win-win cooperation between African countries and enterprises as they go global.