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Shenzhen Outbound Alliance ——The Visit to the Rojana Industrial Park Group

On September 20, 2018, Ding Ning, Executive Deputy Secretary-General of Shenzhen Outbound Alliance (SOA), and Mai Jia, Senior Manager of External Affairs, visited the Rojana Industrial Park Group in Bangkok, one of the three largest industrial parks in Thailand. Sun Xiaojun, Operation Director of Greater China, Rojana Industrial Park, extended welcome to the delegation of SOA. He elaborated on the general profile of the Group, main businesses, the layout and characteristics of the industrial park, and expressed his strong wish to cooperate with SOA in future. He invited the delegation to visit the Ayutthaya Industrial Park of the Group.


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                                     The scene of the meeting                 Rojana Ayutthaya Industrial Park


Founded in 1988, the Rojana Industrial Park Group has built six modernized industrial parks in Thailand that meet international standards and occupy strategic geographical position over the past 30 years. These industrial parks also enjoy a few preferential policies of Thailand Board of Investment (BOI). The total scale of the industrial parks reaches 34,000 rai (1 rai = 1600 square meters), covering Ayutthaya Industrial Park, Bazhen Industrial Park, Bankai Industrial Park, aodan Industrial Park, Zhenyun Industrial Park and Linchaban Industrial Park. As of 2018, more than 400 companies have settled in the industrial parks, including more than 40 Chinesefunded customers. They come form over ten countries/areas including China, Chinese Taipei, the United States, Thailand, Japan, South Korea and India, etc..


Later, the delegation was invitedto visit Ayutthaya Industrial Park.Rojana Ayutthaya Industrial Park is located in Phra Nakhon Si Ayutthaya, an important logistics hub of Thailand. It is only an hour’s drive from the park to downtown Bangkok and Suvarnabhumi International Airport. It hasa complete range of first-class infrastructure such as water, electric, wastewater treatment facilities, as well as abundant labor resources. Up to now, more than 360 enterprises have settled in the park, covering diverse fields such as automobile, auto parts, electronics, food and logistics. The industrial park is located at the intersection of the railway, waterway and road network in Thailand. The global renowned enterprises that have settled in the industrial park include Master Kong, Honda Automobile, Panasonic, Nikon Camera, Qiaqia Food, and Bangkok Glass Factory, etc.


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Liu Miao, Director of Market Department, Rojana Industrial Park Group, introduced the nine strengths of Rojana Ayutthaya Industrial Park


★ 30 years of successful experience in development and management of industrial parks

★ Enjoy investment incentives from Thailand Board of Investment (BOI)

★ Located in Thailand's logistics transportation hub; enjoy convenient transportation

★ Have access to European and American countries without trade barriers

★ Enjoy mutual exemption of tariffs in the ASEAN Free Trade Area

★Excellent infrastructure and adequate supply (water and electricity supply and sewage treatment)

★ Rich labor resources and low labor costs

★ The Chinese team provides “one-stop” after-sales service

★ Convenient and improved living and residential facilities


Through the visit, SOA has gained a deep understanding of Rojana Industrial Park Group and Rojana Ayutthaya Industrial Park. At present, the domestic business environment faces rising costs in various aspects such as labor and land rent, as well as the impact of trade wars. Under such circumstances, “GoingOut”and industrial transfer could be feasible. The Southeast Asia region has sufficient labor, low labor costs, low land rents and preferential policies among Southeast Asian countries, which has become the best choice for mainland Chinese enterprises to set up factories overseas and make foreign investment. SOA aims to help export-oriented companies go out, collect more authoritative resources, and serve enterprises.