China Intelligent Manufacturing · Belt and Road · Overseas Market Development Forum co-hosted by Shenzhen Outbound Alliance and Orient International Exhibition Co. Ltd., Hong Kong and organized by Statistical Society for Foreign Economic Relations and Trade of Shenzhen was held in Futian Point-Line Space Professional Service Exchange Center in the afternoon of August 25, 2017.

The attendants include Sun Tianlu, Vice Chairwoman and Secretary General of the Alliance, Yu Jieqi, , Founder of Shouzheng Enterprise Consulting and Management Co., Ltd., Ou Weizhe, PMO Director of Shenzhen Transsion Holdings Limited, Yan Han, CEO of Orient International Exhibition Co. Ltd., Hong Kong, Liang Qiurong, Senior Manager of Policy Research Department of Statistical Society for Foreign Economic Relations and Trade of Shenzhen, and the representatives from nearly 80 enterprises.

Miss Sun Tianlu , Vice Chairwoman and Secretary General of the Alliance, is making a speech

In the Forum, Sun Tianlu, Vice Chairwoman and Secretary General of the Alliance, firstly made a speech and also introduced the work of the Alliance in recent years to help local enterprises carry out various overseas business exchanges and build a docking platform for enterprises and overseas professional institutions and the remarkable achievements. The Alliance will build an international marketing network for enterprises by integrating more professional organization resources at home and abroad so as to help the enterprises.

Yu Jieqi, Founder of Shouzheng Enterprise Consulting and Management Co., Ltd., is sharing information

And then, Yu Jieqi , Founder of Shouzheng Enterprise Consulting and Management Co., Ltd., discussed in depth with the representatives of enterprises on the basic consensus of 4P on marketing and from such perspectives as market, customer, product, strategy and brand positioning, with enterprise case analysis. He analyzed the issues that are closely related to the expansion of the overseas market, such as the consumption ability of the people in different stages of the market, the development stage of the industry and the difference between the developing countries and the emerging markets. 

Ou Weizhe, PMO Director of Shenzhen Transsion Holdings Limited, shared some information 

Ou Weizhe, PMO Director of Shenzhen Transsion Holdings Limited, shared the company’s experience in exploring the African market, from the aspects of customer demands, product characteristics, promotion, etc. 

Liang Qiurong, Senior Manager of the Policy Research of Statistical Society for Foreign Economic Relations and Trade of Shenzhen, is sharing some information 

Liang Qiurong, Senior Manager of the Policy Research Department of Statistical Society for Foreign Economic Relations and Trade of Shenzhen, shared Shenzhen’s relevant financial aid policies for supporting enterprises expanding the overseas market. The present enterprise representatives attached much importance to relevant government supporting policies and hoped to deeply learn the policy information closely related to their enterprises. 

Finally, Yan Han, CEO of Orient International Exhibition Co., Ltd., introduced in succession the result of the ICEEI  2017 Indonesian International Consumption Electronics Exhibition mutually held by it with the Alliance, the key overseas consumption electronics exhibition to be sponsored in United Arab Emirates and South Africa it with the Alliance, and the financial aid policy provided by the government for the key overseas exhibition. 

The content of seminar has been highly praised by the present enterprises. We will positively launch various types of professional activities to make fuller preparation for enterprises’ outbound plans, pass on more, better experience and policy information to enterprises to guarantee the smooth implementation of their outbound plans.